OMERTA & PR
ABOUT
People like to talk, having nothing to say. Sometimes randomly. Sometimes just trying to be the loudest in the room. But a whisper can be more powerful than a scream.
It’s about influence. About searching for creative and impactful ways to change perceptions. About getting the job done. With maximum purpose. And minimm noise. Finding a voice where there is none.
After all, dead brands tell no stories.
OUR VALUES
Richard Kuklinski
"IF THERE IS A WILL THERE IR ALWAYS A WAY"
“WHAT USE IS IN AN UNLOADED GUN?
"WHAT USE IS IN AN UNLOADED GUN?
John Gotti
"I NEVER LIE TO ANY MAN BECAUSE I DON´T FEAR ANYONE. THE ONLY TIME YOU LIE IS WHEN YOU ARE AFRAID"
Donnie Brasco
"A WISE GUY IS ALWAYS RIGHT, EVEN WHEN HE´S WRONG, HE IS RIGHT"
Don Vito Corleone
"I´M GOING TO MAKE AN OFFER HE CAN´T REFUSE"
Frank Costello
"I don´t wanna be a product of my environment. I want my environment to be a product of me"
After we know your business objectives, it’s time to develop a communications strategy based on creative contents designed to help you achieve your goals in the most efficient way. How? By creating experiences and highly shareable content to engage and change perceptions. More than communicating messages, we build conversations.
Communicating with the media can be tricky. Omertà makes it easier, by preparing your brand’s spokesperson and producing relevant contents in multiple formats. That includes writing press releases, opinion articles and media statements, and organizing press conferences. We also do media coverage with evaluation reports.
Omertà has trustful relationships with the top-tier traditional and online media, to reach your target stakeholders, fully understanding what they want and need, how and when. By feeding them creative and relevant contents, built with unique creative skills. Omertà is able to keep regular conversations that result in high-profile stories enhancing your brand’s awareness and reputation. We also deal with urgent media enquiries, 24/7.
Omertà is all about network and influence. No one better to identify selected partners that will increase your reach and impact your brand messaging. It’s all about creating a fit with the story your brand wants to tell and then managing the process from content development to measuring Return On Investiment.
Omertà believes that Digital PR is essential to your business. One of the best ways to incorporate content marketing into your communication strategy is by adapting content ou already have (press releases, for example) into new platforms. A single press release can be re-purposed into a Pinterest infographic, a LinkedIn news update, a Slideshare presentation, a blog post or simply a gif. It’s all about finding ways of taking the offline PR campaign to social media. And vice-versa.
Before starting to define a PR & Communications strategy, we will have to know what you already have - and want - to communicate. Are you sure you know? What’s the overall message your brand is hoping to put out? What perception do you want consumers to have? Which kind of media results are you getting these days? We will audit your brand and help you define your goals and KPIs. It’s all about purpose. “Any publicity is good publicity” - now there’s something you’ll never hear from us.
We take care of your corporate communication. If you need brochures, newsletters, annual reports or magazines, we have the writing, copywriting and design skills to help you develop the right messages for your stakeholders.
Reputation is credibility. Being prepared for an eventual crisis will save a huge amount of time and help protect your company’s reputation and image. We help you simplify and clarity your message, coordinate internal communications to your team and employees, communicate with impacted customers/ individuals and your key business partners and work with reporters to help the story be told in the best possible light.
In a digital world, a well-thought and disruptive event can offer added value. That’s where (potential) customers experience your brand and where you can meet stakeholders face to face. Whether you would like to do a brand activation, a product launch or a festival, Omertà is able to plan, organize and market your event from initial launch to post-event PR, including media coverage, influencers and creative materials. But the ultimate goal will always be to offer unique experiences, like you won’t find anywhere else.
“YOU CAN PLAY THE GAME OR YOU CAN CHANGE THE GAME”
After we know your business objectives, it’s time to develop a communications strategy based on creative contents designed to help you achieve your goals in the most efficient way. How? By creating experiences and highly shareable content to engage and change perceptions. More than communicating messages, we build conversations.
“DON’T LET YOUR TONGUE BEYOUR WORST ENEMY.”
Communicating with the media can be tricky. Omertà makes it easier, by preparing your brand’s spokesperson and producing relevant contents in multiple formats. That includes writing press releases, opinion articles and media statements, and organizing press conferences. We also do media coverage with evaluation reports.
“KEEP YOUR FRIENDS CLOSE AND YOUR ENEMIES CLOSER.”
Omertà has trustful relationships with the top-tier traditional and online media, to reach your target stakeholders, fully understanding what they want and need, how and when. By feeding them creative and relevant contents, built with unique creative skills. Omertà is able to keep regular conversations that result in high-profile stories enhancing your brand’s awareness and reputation. We also deal with urgent media enquiries, 24/7.
“YOUR NETWORK DETERMINES YOUR NET WORTH.”
Omertà is all about network and influence. No one better to identify selected partners that will increase your reach and impact your brand messaging. It’s all about creating a fit with the story your brand wants to tell and then managing the process from content development to measuring Return On Investiment.
“YOU CAN GO A LONG WAY WITH A SMILE. YOU CAN GO A LOT FARTHER WITH A SMILE AND A GUN.”
Omertà believes that Digital PR is essential to your business. One of the best ways to incorporate content marketing into your communication strategy is by adapting content ou already have (press releases, for example) into new platforms. A single press release can be re-purposed into a Pinterest infographic, a LinkedIn news update, a Slideshare presentation, a blog post or simply a gif. It’s all about finding ways of taking the offline PR campaign to social media. And vice-versa.
“WHEN YOU DECIDE TO BE SOMETHING, YOU CAN BE IT.”
Before starting to define a PR & Communications strategy, we will have to know what you already have - and want - to communicate. Are you sure you know? What’s the overall message your brand is hoping to put out? What perception do you want consumers to have? Which kind of media results are you getting these days? We will audit your brand and help you define your goals and KPIs. It’s all about purpose. “Any publicity is good publicity” - now there’s something you’ll never hear from us.
“IT’S NOT PERSONAL, IT’S STRICTLY BUSINESS.”
We take care of your corporate communication. If you need brochures, newsletters, annual reports or magazines, we have the writing, copywriting and design skills to help you develop the right messages for your stakeholders.
“IF YOU WANT PEACE, PREPARE FOR WAR.”
Reputation is credibility. Being prepared for an eventual crisis will save a huge amount of time and help protect your company’s reputation and image. We help you simplify and clarity your message, coordinate internal communications to your team and employees, communicate with impacted customers/ individuals and your key business partners and work with reporters to help the story be told in the best possible light.
“LOOK AT ME. I DID THIS TO YOU. REMEMBER ME.”
In a digital world, a well-thought and disruptive event can offer added value. That’s where (potential) customers experience your brand and where you can meet stakeholders face to face. Whether you would like to do a brand activation, a product launch or a festival, Omertà is able to plan, organize and market your event from initial launch to post-event PR, including media coverage, influencers and creative materials. But the ultimate goal will always be to offer unique experiences, like you won’t find anywhere else.
These
are our rules. take it or
leave it
are our rules. take it or
leave it
YOU’LL NEVER HEAR IT FROM US.
The only visible face of Omertà are the results. The rest is not important. Tell us everything. We do not work for you. We work with you. Believe in a long and trustful relation for mutually beneficial results. Accept our way of working. We don’t do it by the book. We do whatever it takes. Get used to it. Think big. Your style should match our ambition. Our style will surpass yours. We will stand for your values. Stand for ours. What you ask us and what we promise you. Stay in the family.
